Hypebeast x Red Bull x Rugman
Earlier this year we teamed up with Hypebeast and Red Bull for their Red Bull Curates Proteges series, the series see's artist from around the globe infuse their unique style on the iconic Red Bull cooler. Rugman began working as a graphic designer for the fashion industry and his style of skate culture-inspired graphics and parodies of familiar cultural icons would become his trademark, a theme ever present in the one of a kind cooler for our store. Watch the full video here.
Words by Sam Sherwood
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