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Patagonia Autumn/Winter '14

Written By Sam Sherwood - July 18 2014

After a year hiatus Californian based climbing brand Patagonia makes its welcome return to The Content Store. Established in 1974 and founded by climber Yvonne Chouinard Patagonia takes it's name from the area bordering Argentina and Chile and has been providing the public with exceptional mountaineering equipment ever since. In our first delivery of the new season collection we see two classic styles return, the Down Sweater Vest and the iconic Torrentshell, both available in store and online now.

Words by Sam Sherwood

New Arrivals - Adidas Originals ZX 710

Written By Sam Sherwood - July 16 2014

Dating back to 1987 the Adidas Originals ZX 710 is sometimes forgotten about when people think of the iconic ZX line, with models such as the 500 and 700 casting shadows over the classic runner. When the shoe debuted in early 1987 it's sole purpose was for training and competition, with one of the only shoes to offer synthetic velour lateral reinforcements, a flexible cut, curve last and exaggerated PU heel counter. Now regarded as one of the most classic running shoes of the 1980's for Adidas the ZX 710 is now reiterated in a brand new colourway for Autumn/Winter '14, available in store now and online soon.

Words by Sam Sherwood

C.P. Company Autumn/Winter '14

Written By Sam Sherwood - July 13 2014

This season we see a new silhouette from the Italian technical specialists, the C.P. Company Japanese Micro Reps Arm Viewer Bomber Jacket in Paprika. The jacket features a construction from highly durable and lightweight Japanese Micro Reps resulting in a material that ages gracefully with wear. Other features include a removable insulated liner, wool detailing, zip closure, two front snap pockets and the iconic watch viewer to the left arm.

The C.P. Company Concealed Goggle Jacket takes inspiration from the iconic Mille Miglia Jacket with an original, functional twist. Constructed from garment dyed polyamide the jacket features a strong outer shell with the brands classic goggles hidden into the hood which can be zipped or unzipped for your requirements. Other details include a full zip fastening, insulated removable liner, adjustable cuffs and branded leather toggles. Shop the new season collection in store and online now.

Words by Sam Sherwood

Nike Air Pegasus 83/30

Written By Sam Sherwood - July 09 2014

This season we see Nike apply their Hyperfuse technology to the iconic Air Pegasus. Hyperfuse construction fuses three different layers of material using a hot melt process, creating durability and breathability for the classic runner silhouette. The Air Pegasus also features a heel guard, contrasting laces and woven tongue branding, available in store and online now.

Words by Sam Sherwood

AW'14 Arrivals From Reebok Classics

Written By Sam Sherwood - June 26 2014

In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Joseph William Foster was producing and selling regular running shoes, he soon came up with the idea to create a novelty spiked running shoe for amateur athletes. This week we received our first delivery from the new season collection and see two of our favourite styles, the CL Leather and Ex-O-Fit Lo given the gum sole treatment - available in store and online now.

Words by Sam Sherwood

Woolrich John Rich & Bros Autumn/Winter 2014

Written By Sam Sherwood - June 24 2014

Woolrich John Rich & Bros Autumn/Winter '14

Woolrich John Rich & Bros present their Autumn/Winter '14 lookbook for the impending season, as expected the collection offers layerable soft goods and outerwear which as since become iconic to the Pennsylvanian brand. Covering a wide range of new outerwear and sportswear silhouettes, which ranges from rugged outdoor style to a more sophisticated urban and tailored look. The collection’s key pieces are reworked versions of the classic Arctic Parka, featuring high performance fabrics. Stay tuned for more information on the arrival of the new collection here at The Content Store.

Words by Sam Sherwood

The Duffer of St. George Japan AW'14 Lookbook

Written By Sam Sherwood - March 08 2014

Duffer Japan Autumn Winter 2014 Lookbook

Taking inspiration from military and nautical wear Duffer Japan gives us a glimpse of whats to come for Autumn/Winter '14 with this simple lookbook, the diffusion line from Duffer of St. George has been welcomed with open arms in Europe since previously being available only in Japan. Although you'l have to wait till Autumn, you can shop the Duffer Japan Spring/Summer '14 collection online now.

Shop Spring Summer 2014 Duffer Japan Online

Words & Photos by Sam Sherwood

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Patagonia Autumn/Winter '14

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New Arrivals - Adidas Originals ZX 710

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C.P. Company Autumn/Winter '14

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Nike Air Pegasus 83/30

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AW'14 Arrivals From Reebok Classics

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Woolrich John Rich & Bros Autumn/Winter 2014

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The Duffer of St. George Japan AW'14 Lookbook

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