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Nike Spring '14 Roshe Arrivals

Written By Sam Sherwood - May 21 2014

Continuing with the OG silhouette Nike offer this new iteration of the Roshe in two brand new colourways for Spring '14. The Roshe combines both technical running with simplistic style, using lightweight materials such as mesh for the shoes uppers along with an EVA foam midsole for extra stability and support. View our entire Nike Spring '14 collection in store now and online here.

Words by Sam Sherwood

Spring/Summer '14 T-Shirts

Written By Sam Sherwood - May 20 2014

Knight Mills x Currahee Navajo Longsleeve

Sacha Knight is best known for her illustrations and accessories as well as her beautiful and intricate hand loomed rugs. Knight Mills is Sacha's new venture which see's her team up with London based screen printer Currahee to produce a limited run of eight exclusive colour ways available only at The Content Store. Created with only water based ink the Knight Mills x Currahee Cross Navajo LS is soft to the touch on breathable, 100% cotton. Available in store now and online here.

Previously sold exclusively in Japan, Duffer of St. George Japan dives into a legendary archive of vintage Americana inspiration. The brand incorporates these vintage designs into modern day tailoring with an expertise eye for detail across their collections. Pictured above is the Feather Tee which features a 100% cotton construction, left chest pocket and an all over feather print. Available in store now and online here.

A modern take on the humble T-Shirt with the Pennsylvanian based brands expertise attention to detail, the Redwood Tee from Woolrich is constructed from 100% pure cotton, features a single left chest pocket with button, crew neck and logo tab on the hem. Available in four colours there is no reason why the Redwood Tee should not be an addition to your Summer wardrobe this year. Available in store now and online here.

London based masters of menswear YMC have sourced the best in Summer friendly materials such as marled cotton and slub jersey for their Spring/Summer '14 T-Shirts along with new spray dyeing techniques seen on the Spray Tee above. The brand that was created back in 1996 and has continued to put out nothing but the best in quality and expertise tailoring in their clothing, and their latest T-Shirt offering is a perfect example of this never changing ethos. Available in store now and online here.

Words by Sam Sherwood

Spring/Summer '14 Shirting

Written By Sam Sherwood - May 16 2014

A premium take on an Ivy league Americana classic, the Gant Rugger Windblown Oxford Shirt is constructed from a super soft cotton and combines traditional collegiate details with a modern, tailored fit with an all over timeless madras design. Other features include a button down collar, single chest pocket, curved hem and box pleat with locker hoop.

Taking inspiration from the iconic style of the 1950's the Moire Print Steve Shirt from Hentsch Man infuses a classic short sleeve silhouette with an eye catching ikat design. Perfected for the Summer months the shirt is constructed from 100% cotton and features a spread collar along with a handmade monogrammed Kent hair comb.

Woolrich John Rich & Bros Bruce Shirt Printed

The Bruce Short Sleeve Shirt from Woolrich John Rich & Bros is a new style to the Pennsylvanian based brand, once again taking inspiration from a classic Americana wardrobe staple. The shirt is made from 100% lightweight cotton and features an all over floral design from the Woolrich archives, other details include a spread collar, chest pocket, curved hem and branding to the lower button placket.

Heavily influenced from work attire of the past the Net Shirt from South Shields based heritage brand Barbour features a timeless all over check pattern on 100% soft handle cotton, slightly thicker from our other shirts featured the Net Shirt is by no means heavyweight - but more suited to those less tropical days. Details include a button down collar, single chest pocket and embroidered logo tab.

Incorporating corozo cat's eye buttons with an all over subtle floral print, the Radford Shirt from Penfield is a simple short sleeve Summer shirt with no detail left unturned. The Radford is garment washed resulting in a soft to the touch, 100% cotton construction along with traditonal features which include a button down collar, shaped hem and woven branding.

Words by Sam Sherwood

Adidas ZX Flux Weave Pack

Written By Sam Sherwood - May 10 2014

This week we have received two more colourways of the highly anticipated ZX Flux Weave Pack from Adidas. The ZX Flux Weave takes the shoe back to the drawing board using the original silhouette behind the classic 1980's runner, the shoe features a tightly woven upper which offers ultra-lightweight flexibility along with a premium suede ankle cage for support. Other details include contrasting laces, Torsion midsole, rubber toe bumper and three stripe branding within the weave.

Words by Sam Sherwood

Saucony Shadow 5000

Written By Sam Sherwood - April 29 2014

This week we see a new reiteration of the classic Shadow 5000 silhouette from Saucony, one of the original trainers from the Pennsylvanian based performance brand. Featuring a full breathable construction of suede and mesh uppers the Shadow 5000 also includes the brands traction grip sole ensuring support, rigid heel counter and woven logo tongue tab. The Saucony Shadow 5000 is now available in store and online in two new exclusive colourways.

Words & photos by Sam Sherwood

April Showers Jacket Guide

Written By Sam Sherwood - April 22 2014

It's the time of year once again when we are being blessed with mother natures unpredictable April showers schedule, so this week we decided to pull out some lightweight outerwear from a few of our favourite Spring/Summer '14 collections to help you battle through the month of April. Pictured above is the Chevak Shell Jacket from Massachusetts based brand Penfield, it features a durable nylon construction along with felled seams, bound elastic cuffs and an adjustable hood.

Next up we have perhaps one of the most iconic jackets in modern menswear history, the SL Bedale Jacket from Barbour. The original silhouette we have all known over the years so well has been given a slimmer and shorter shape, the cut is more contemporary, adding a new dimension to a classic piece of outerwear from Barbour. Staying true to it's predecessor the jacket features a 100% lightweight waxed cotton construction, tartan lining, handwarmer pockets and a corduroy collar.

C.P. Company Spring Summer 2014 Lookbook

Lastly we have the Unlined Hooded Jacket from legendary Italian brand C.P. Company, a super lightweight jacket that features a cotton and nylon blend construction, along with a full zip placket, adjustable hood, two zip closure front pockets, elasticated bottom hem and internal pockets. The jacket is finished with the classic watch viewer zip pocket added to the left arm, a new addition from the Spring/Summer 2014 collection.

Words by Sam Sherwood

Garrett Leight California Optical

Written By Sam Sherwood - April 15 2014

Garrett Leight California Optical Spring Summer 2014

Garrett Leight California Optical came into the light in 2010. Founded by the son of Oliver Peoples founders, Larry and Cindy Leight the path was drawn for Garrett to carry out their legacy of creating some of the most astounding eyewear inspired by the Californian coast. GLCO cut no corners in the creation of each style, every frame has been constructed by hand using cured cellulose acetate sourced from Japan which provides sturdiness and longevity. The mineral glass lenses are finished with a technically advanced anti-glare coating for amazing visual acuity and to assure the hinges are as strong as possible, they have used a 5 barrel hinge system made from stainless steel and seen in either gold or silver across the SpringSummer '14 range.

Words by Sam Sherwood

Look Of The Week - 12/4/14

Written By Sam Sherwood - April 12 2014

Featuring brands created in Maine, New England to Tokyo, Japan this look of the week dives into some of the most recognised and respected labels from across the globe. Expert shoe makers Alden Shoe Company construct their Indy Boot with Horween leather teamed with a full glove leather lining ensuring comfort and durability, Woolrich incorporates Teton technology in the Rudder Jacket for a breathable yet strong fabric, Edwin use premium quality 14oz Japanese denim in their ED-55 cut, British brand Hentsch Man use a heavyweight 100% cotton loopback construction for their Crew Sweat whilst Filson infuse 22oz parafin treated cotton twill with their Original Briefcase.

Words by Sam Sherwood

Nike Free OG

Written By Sam Sherwood - April 02 2014

Formerly known as the Nike Free 5.0, this latest update from Nike's Spring '14 offering switches out the form-fitting upper in favour of a traditional tongue, providing ultimate comfort and durability. Designed with the help of Tinker Hatfield the shoe coincides with the 10th anniversary of Nike's Free sole technology and also features flex grooves for a more natural stride along with waffle lugs at the outsole for the ultimate traction and impact absorption.

Words & Photos by Sam Sherwood

New Arrival: Woolrich Maritime Tee

Written By Sam Sherwood - March 27 2014

Woolrich Maritime Tee Indigo Marl Spring 14

A modern take on the humble T-Shirt with the Pennsylvanian based brands expertise attention to detail, the Maritime Tee from Woolrich is constructed from 100% pure cotton, features a single left chest pocket with button, crew neck and logo tab on the hem. Available in two colours it's the perfect item for your Spring wardrobe and is available in both Paper Navy and Indigo Marl colourways.

Words & Photos by Sam Sherwood

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