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Content Turns One Year Old!

Written By Sam Sherwood - March 14 2014

This week we celebrated our first birthday, we opened our doors on the 12th of march 2013 and were lucky enough to be welcomed with open arms in the incredible Holborn community. As a token of our appreciation to all our loyal customers over the past 12 months we're pleased to announce we're offering free UK & worldwide shipping with no minimum spend or discount code required, be quick as this offer ends midnight (GMT) Sunday the 16th of March.

Words & Photos by Sam Sherwood

A Story Of Stubbornness

Written By Sam Sherwood - March 10 2014

This short film from Filson reminds us of the craftsmanship and care that goes into each item that rolls off the production line. The film takes us into the brands factory that is still situated in it's native Seattle, USA giving us a glimpse of the process that is the reason Filson is still known as one of the most rugged, tough and hard wearing brands available.

Words & Photos by Sam Sherwood

The Duffer of St. George Japan AW'14 Lookbook

Written By Sam Sherwood - March 08 2014

Duffer Japan Autumn Winter 2014 Lookbook

Taking inspiration from military and nautical wear Duffer Japan gives us a glimpse of whats to come for Autumn/Winter '14 with this simple lookbook, the diffusion line from Duffer of St. George has been welcomed with open arms in Europe since previously being available only in Japan. Although you'l have to wait till Autumn, you can shop the Duffer Japan Spring/Summer '14 collection online now.

Shop Spring Summer 2014 Duffer Japan Online

Words & Photos by Sam Sherwood

The Content Store Spring '14 Lookbook

Written By Sam Sherwood - March 07 2014

Ebbets Field Flannels Outfit Woolrich Duffer of St George Japan

Outfit Baracuta Trench Original Jacket Our Legacy Chambray Shirt Filson Padded Briefcase

Outfit Gant Rugger Windblown Oxford Shirt Edwin Jeans CP Company Bomber

Outfit Penfield Jacket Ebbets Field Flannels Cap Tala Field Pack

Spring has most definitely sprung and along with it new season collections have made their way through the doors of The Content Store. We decided to piece together a few looks featuring some of our favourite items this season from brands such as Baracuta, Our Legacy, Filson, Edwin, C.P. Company, Gant Rugger, Ebbets Field Flannels, Woolrich, MWC and Penfield.

Words & Photos by Sam Sherwood

Nike Air Tailwind

Written By Sam Sherwood - March 06 2014

There are not many sneakers in history that have revolutionised an industry, but the Nike Air Tailwind most certainly falls under that category. First released in 1979 the Tailwind was the first sneaker to introduce Nikes Air Sole system, changing running sneaker design from that year onwards. This week we see the 2014 reissue drop, and staying true to it's original design the model features suede/mesh uppers, a contrasting padded tongue, leather swoosh and most importantly the iconic waffle sole.

Words & Photos by Sam Sherwood

Look Of The Week - 2/3/14

Written By Mark Batista - March 02 2014

This week we've pieced together an outfit to coincide with the with the great British weather we've recently been blessed with. Consisting of the lightweight Barbour SL Bedale, Our Legacy 50's Great Sweat, Our Legacy First Cut Jeans, Reebok Workout Plus and Sandqvist Lars Goran Backpack, all available to buy in store and online now.

Hypebeast Magazine Issue 6 - Behind The Scenes

Written By Mark Batista - February 28 2014

Gant Rugger Selvage Madras Shirt

Written By Mark Batista - February 27 2014

Gant Rugger Selvage Madras Shirt Spearmint

A Gant Rugger classic makes a welcome return this season as we see the brand bring back their iconic Selvage Madras Shirt in a series of four pastel colours for Spring/Summer '14. Staying true to the brands heritage of Ivy League inspired styles the Selvage Madras Shirt is minimal on branding whilst featuring all the original details the brand included during the 1950's - including a button down collar, locker loop, split hem and most importantly a 100% super soft selvage cotton construction.

Introducing: Look Of The Week

Written By Mark Batista - February 22 2014

Introducing a new weekly feature here at The Content Store we piece together some of our favourite items from the store into an outfit, all products are available to buy in store and online. This week we teamed the Woolrich Polar Parka with a wardrobe staple Our Legacy 1940's Chambray Shirt along with a pair of Edwin ED-55, a Filson Original Briefcase and Alden Indy Boots.

New Arrival: The Baracuta Original Trench Coat

Written By Mark Batista - February 22 2014

Baracuta is a brand that dates back to 1937 to it's humble creation in Chorlton, Manchester where the first G9 Harington jacket was born. The brand has established itself in menswear history as one of the greats, never comprising in construction and producing nothing but the highest of quality in each item that rolls off their production line in their British based factory. This season we see Baracuta take on the timeless trench silhouette with the Original Trench Coat, an item that features a front buttoned closure, Coolmax fraser tartan lining and umbrella detailing to the back.

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