We are proud to announce that we are stocking Reebok Classics once again for our AW15 collection. Available both in store and online we have the Reebok Classic CL Leather with a gum sole in both black and white. We also have the Workout Plus R12 in white.

Reebok was originally founded In Bolton back in 1895 by J.W. Foster, fast forward almost a century and in 1983 Reebok Classics was formed as a sub-brand of the original Reebok Label. In 2015, Reebok Classics, produce a wide range of sports shoes, all offering a different silhouette, function and style. In recent times the Classics have became very popular casual shoes and their world wide dominance has seen them work on special releases with the likes of basket baller Allen Iverson and Hip-Hop King, Jay-Z, to name just a few.

Having first started working at Brand Progression for Content Store owner Mark Batista, Charlie has gone on to move up the ranks at Japanese Denim brand Edwin, for which he now runs the European side of operations. Over the past couple of years Charlie has also been working on his outwear brand Greatcoat, which is now in to its third season and aims to provide high quality and sophisticated coats for men, using classic silhouettes whilst adding his own unique touch.

Charlie took the time to share a few words with us.

CS: What does an average day consist of for you?

CW: At the moment we are not in selling season so my time is split between our office on Exmouth Market and travelling around Europe to visit key accounts and agents. We are currently preparing for our FW16 launch in Germany and also finalising the trade shows we will be exhibiting at around Europe. Its a busy time.

CS: What are you wearing today?

CW: Today I’m wearing Alden Brogues, Edwin Europe blanket lined Hollis Chino, EdwinEurope chambray shirt, Browns Beach for Edwin Europe vest and Greatcoat relaxed Crombie coat.

CS: Which labels and styles have influenced you over the years

CW: I guess the mainstay for me has been Ralph Lauren, I always have some of their items in my wardrobe. Of course being a denim fan I’m lucky to be working for a brand Ive always admired.

CS: What plans do you have on the horizon?

CW: I am really focussed on establishing Edwin throughout Europe just as we have managed to do here in the UK. Every market is different but we are evolving to create a brand that is truly international.

CS: Whats your favourite City you've visited and why?

CW: I love London but I’d say it has to be Tokyo, it is a real experience. If you haven’t been, go!

CS: Tell us something about yourself no one in menswear knows?

CW: I used to work in Insurance haha, oh and I have a dog called Ralph of course.

CS: Pick an outfit grid from the Content Store

 (Left to right) Greatcoat - Ralph Crombie Coat - Navy Marl, Our Legacy - Longsleeve Tee - Loop Light Sweat, Edwin ED-55 Relaxed Tapered White Listed Indigo Denim Blue Unwashed, Alden Crepe Sole Plain Toe Boot - Tan Suede

As a part of our AW15 collection here at Content Store, we are proud to present our latest brand Hikaru Noguchi. You can shop our collection of ties from the Japanese both online and in-store now.

Having undergone a degree in Graphic Design at the Musashino Art University in Tokyo, the Japanese born designer re-located to London 25 years ago to help further her skills and expertise. She went on to study Constructed Textiles at the University of Middlesex, this allowed her to develop new and innovative textiles for furnishings, scarves, bags and garments. Following her degree Noguchi decided to remain to London to further build her career, this saw her go on to work with infamous designers such as Tom Dixon, Paul Smith and Takashimaya New York, to name just a few.

Over the years her work has progressed to mix texture, colour and hand knit qualities, with influences from traditional knit patterns and techniques, such as fair- isle, Aran, embroidery and stripe. Sources of inspiration are diverse, from flea markets all over the world to paintings of De Chirico. Noguchi's aim with her expansive range of product's is to provide something both sophisticated and quirky, achieved through unusual juxtapositions of colour and texture.

Kevin Stone is someone who has been responsible for not only the longevity of great British brands but also the resurgence and distribution of lesser known Heritage companies. Having worked as Fred Perry's European sales and marketing director before becoming the Sales Director at Ben Sherman, Kevin has rightfully gained a reputation as one of the most distinguished figures in British menswear. Since then Kevin has formed the Stone Agency representing brands such as Baracuta, BD Baggies, Spiewak, Griffin, Millican, Etiquette Clothiers and We Are Ground amongst others.

Kevin took the time to share a few words with us.

CS: What does an average day consist of for you?

KS: Up early, usually 5:45am half an hour on the running machine or exercise bike, quick coffee and then catch the train into London from Wiltshire, we live in the middle of nowhere in between Salisbury and Devizes. Depending on the time of year it could be sales appointments in the showroom, we have a boutique menswear agency in town, we look after Baracuta, Spiewak, BD Baggies and Millican, or I'm over at the Baracuta store in Newburgh Street which opened in August, I'm a partner in the store with the brand owners or I'm travelling overseas to work on Baracuta with the design and marketing teams. 

CS: What are you wearing today?

KS: Work jacket by Vetra, handkerchief by Drake's, shirt by BD Baggies, Vest by Baracuta, Trousers by Engineered Garments, 1970's Converse all star low and no pants.

CS: Which labels and styles have influenced you over the years

KS: I guess my sensibility leans towards brands with a provenance, I've always been a fan of British brands first getting into clothes on the back of the Northern Soul and Jazz Funk era brands such as Fred Perry, Ben Sherman etc and then when money became more readily available to me and I started working in Primo's Menswear in Leeds I found myself gravitating towards more International brands remembering my favourite outfit consisting of a Paul Smith Double breasted blazer, Giorgio Armani polo shirt, Virgola Trousers, a pair of Burlington socks and a pair of John Lobb loafers.

CS: What plans do you have on the horizon?

KS: We are always looking at new brands for the agency, we like brands that have a realness about them, brands with a heritage and a back story but most importantly they must be forward thinking and relevant, and of course we are already thinking about our next retail venture.

CS: Whats your favourite City you've visited and why?

KS: I've been lucky to have travelled a lot over the years and having visited Japan several times it has to be Tokyo, I love the tongue-gasmic food, the worlds most sophisticated railway and subway networks and of course the clothes shops.

CS: Tell us something about yourself no one in menswear knows?

KS: I auditioned for X Factor (as a bet).

CS: Pick an outfit grid from the Content Store

 (Left to right) Anderson's Plaited Textile Belt - Black, AMI - Carrot Fit Trousers - Grey, Barena Giacca Torceo Jacket - Navy, Portuguese Flannel - Boavista Shirt - Blue, Chup Socks - Swedish Block - Navy / Red, Clarks Originals Desert Boot - Black Tumbled Leaf

We are once again fully stocked in the range of everyday essentials by Baxter of California. Rigorously tested and dermatologically developed, Baxter create premium toiletries for every aspect of life. From hair care to styling pomade, body moisturiser to face wash Baxter cater for the every need of the modern male. Shop the full collection now. 

With winter closing in and temperatures dropping, now's the time to start layering up and fending off that dreaded chill. Here we have a staff selection from Jack, featuring a collection of Ark Air, Armor Lux, Carhartt, Edwin and Clarks Originals. This ensemble will be sure to do the trick this Winter but for a much wider selection, drop by in store or online now. 

Just in from Our Legacy is the Autumn/Winter 2015 "Splash" range, a mid-season capsule collection. The Splash offering comprises a selection of shirting constructed using carefully selected materials and textures as well as loop-style t-shirts available in both short and long-sleeve variations. Shop the splash collection alongside the full Our Legacy Fall/Winter 2015 range now.