One of Nike's all-time greats is back after winning the Air Max Day 2016 Vote Back campaign. The shoe originally launched in 2006 as part of the 'Zoo Pack' in collaboration with Japanese design house atmos and has been highly sought after ever since. Nike has kept the retro version as close to the original as possible, with the same elephant print chosen by atmos Creative Director Hirofumi Kojima, as well as the eye-catching Jade coloured swoosh and accents.
Tomorrow the Air Max 1 atmos Elephant releases at The Content Store. The shoes will be available IN-STORE ONLY from 11am, exclusively at our Lamb's Conduit Street store. We have a very limited number of pairs and these will be sold on a first come, first served basis.
Take a look at Nike's video history of the shoe here - https://www.youtube.com/watch?v=B4FTzOW9AeA