Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind. For the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max. The revolution had begun. It quickly spread, from running to basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe. After 30 years, Air Max continues to evolve.
On March 26, 2017, Nike celebrate Air Max Day by marking the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.
To celebrate, a mix of retros, remixes and innovations will release through the month of March. This fresh line-up of Air proves the potential of Air has never been stronger at Nike.
Nike Air Max 1 atmos Elephant
The Air Max 1 atmos was the undisputed winner of the Air Max Day 2016 Vote Back campaign. The collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh. Co-created by famed Japanese retailer, Atmos, this sneaker was originally part of the 'Zoo Pack', released in 2006.
Nike Air Max 1 Ultra 2.0 LE
To celebrate 30 years of Air Max 1, the Air Max 1 Ultra 2.0 arrives. Recognised as the most innovative Air Max 1 to date, cored-out ultra-tooling helps make it one of the lightest Air Max models ever. The “3.26” placed on the tongue marks the anniversary of the original.
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