The Lee story began when Henry David Lee headed west after starting a bright business career on the East Coast but unfortunately had it struggled by his bad health. Against the advice of his doctor, Lee headed to the opportunity he saw in Kansas, where he founded Lee Mercantile in 1890. Seizing on the lack of local quality goods and the natural central location of Salina, KS, Lee pushed his work wear division and the Dungarees became his flag product. It sold instantly, in part because the designers catered to the men wearing them and made them easy to slip on and off and innovated with the now classic zipper.
Lee has grown over the last century, in large part to smart marketing and sponsorships including the founding of the National Cowboy and Western Heritage Museum. By closely associating itself with the American Southwest, the jeans built a strong and loyal base among the western crowd and has been a household name across the globe ever since. Shop the new season collection in store and online now