Brand Focus - Adidas Originals
The sports shoe company was started in 1924 by Adolf "ADI" Dassler. Along with his brother Rudolph "RUDI" Dassler they produced sports shoes in their mothers wash kitchen. In 1936 Adolf "ADI" Dassler drove to the Olympic village (on one of the worlds first motorways) for the start of the summer Olympics. Taking with him a bag full of "spikes", he persuaded Sprinter Jesse Owens to use them. Owens took four Gold medals and cemented the reputation of Dassler shoes amongst the worlds top athletes... After a growing rift between the brothers, they went their separate ways in 1947. The older brother Rudi went on to form his own company RUDA From RUdi DAssler which was later rebranded as PUMA.... And on the 18th of August 1949 Adolf formerly registered ADIDAS AG which was taken from his name Adolf "ADI" DASsler.....
And the rest, as they say, is History! ! !
And the rest, as they say, is History! ! !
From very humble beginnings to Jesse Owens taking Four gold medals to Run DMC making a hit record..... Is there much that this iconic Shoe Company hasn't accomplished? Always a firm favourite with staff and customer alike, the Classic "Shell toe" Superstar 80's. In your face styling and A Historical HipHop connection. Putting on a pair of these immediately transports you to the early 80's Bronx Block parties or a Run DMC music video! ! This shoe will never grow old no matter how many times it comes back around but its legendary status will grow and grow forever!
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