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adidas Originals "Bern" - Release Info

Written By Sam Sherwood - October 19 2014

adidas Originals is set to re-release one of the German sportswear giants most iconic and hotly anticipated shoes of 2014 next week, the adidas Originals Bern. Featuring its famous OG colourway, zig zag cut leather detailing and premium leather upper the Bern will be released at +00:01 Saturday the 25th of October. For more information please email us at info@contentstorelondon.com or call us on +44 (0) 203 411 5703.

By Sam Sherwood

Lee 101 Autumn/Winter '14

Written By Sam Sherwood - October 17 2014

The Lee story began when Henry David Lee headed west after starting a bright business career on the East Coast but unfortunately had it struggled by his bad health. Against the advice of his doctor, Lee headed to the opportunity he saw in Kansas, where he founded Lee Mercantile in 1890. Seizing on the lack of local quality goods and the natural central location of Salina, KS, Lee pushed his work wear division and the Dungarees became his flag product. It sold instantly, in part because the designers catered to the men wearing them and made them easy to slip on and off and innovated with the now classic zipper.

Lee has grown over the last century, in large part to smart marketing and sponsorships including the founding of the National Cowboy and Western Heritage Museum. By closely associating itself with the American Southwest, the jeans built a strong and loyal base among the western crowd and has been a household name across the globe ever since. Shop the new season collection in store and online now.

By Sam Sherwood

Cape Heights - AW'14

Written By Sam Sherwood - October 15 2014

Cape Heights Autumn/Winter '14.

The brand started out as a manufacturing company who produced merchandise for brands such as Penfield, L.L Bean, Land's End and Colorado to name a few. They've now branched out to develop their own clothing brand and the result is outerwear that can be worn while hiking, camping, paddling or just strolling through the city. Using premium materials such as 340G 550 Fill Power 90/10 White Duck Down for their insulated jackets and tough Nylon Ripstop cotton for outers the new, but not so new brand has raised the bar this season for essential Winter outerwear. Shop the collection in store and online now.

By Sam Sherwood

Woolrich - A Brief History

Written By Sam Sherwood - October 12 2014

Woolrich's history runs parallel to America's own history, alongside the endless train tracks that were built in Pennsylvania in the 19th century.

In 1830, John Rich established his first wool factory. Towards the end of the 19th century the demand for labor to build steam engines and rail cars demanded more workers, and the growing labour force needed clothing to keep them comfortable and well protected against harsh weather conditions. It was enough to make the wheels of commerce turn including the spinning wheels at John Rich's Woolen Mill.

With the diffused economic well-being of the 1960s , despite the general decline of most woollen factories, Woolrich’s growth was in full expansion. Evolution has been the key to Woolrich’s success: rather than relying solely on its past, Woolrich has been able to actively scour new markets. Shop the Autumn/Winter '14 collection in store and online now.

By Sam Sherwood

AW'14 Outerwear

Written By Sam Sherwood - October 09 2014

Utilizing only indigenous materials, Canada Goose products are a true representation of the harshness of the Canadian climate, each down filled jacket provides two million particles that interlock to provide the supreme warmth Canada Goose is famed for.

Here we see the most revered ‘Goose’ Jacket is presented in all black with the detachable coyote fur hood, taken from the top tier of weather protection its a casual jacket with immense capabilities. With a TEI-4 rating (Thermal Experience Index) its designed purely with protection against the elements remaining paramount, constructed to withstand temperatures up to -25 celsius. It remains the most iconic of Canada Goose jackets and is able to blend its cold weather protection with urban styling (slim fitting) With an array of practical additions to the garment it can house any individual and make outdoor life, regardless of environment, a hassle free process. Available in store and online here.

One of Museum The Original's more militaristic inspired jackets, the Surplus Parka reflects an rejuvenated military spec. jacket. With drawstrings adorned at the hood, waist and the bottom the parka represents more practical purposes for urban insulation. The Surplus Parka falls into the ‘Intermediate Zone’ more suited to urban environments, it design is attributed to the ‘GROUND FIELD’ ZONE, created to be fashioned in amongst city terrain.

Source is close to the brand's philosophy, in regards to quality and responsible harvesting, therefore is crafted from Mulard duck down, it meets the highest possible spec for filling power (750/800) meaning a denser, yet lighter down, ensuring first-class comfort. Available in store and online here.

The Garment Dyed Nylon Contrast Down Goggle Jacket is a new design from C.P. Company . Equipped to deal with the harshest of Winter weather, with a fully quilted duck down filling, and tightly woven nylon fabric shell is garment dyed by hand after construction to give each product a unique touch. Put together with C.P.'s historic attention for detail, the jacket features contrast chest pocket with utility sections and snap fastening and contrast handwarmer pockets with zip fastening, finished off with the instantly recognisable goggles to the contrast hood and dual drawstring adjustments. Available in store and online here.

By Sam Sherwood

Introducing: LFANT

Written By Sam Sherwood - October 07 2014

Introducing: LFANT.

Pronounced ele-ph-ant, the name was inspired by two humble and unified creatures, the almighty ant and the colossal elephant. The New York based brand describes the reasoning as that both are strong for their size but work together as a collective unit in the wild. Taking inspiration from American football jerseys from the past and infusing contemporary details the brand creates these unique sweatshirts, all being handmade in the big apple. Available in store and online now.

By Sam Sherwood

Free UK Shipping

Written By Sam Sherwood - October 03 2014

This weekend we are happy to announce we are offering free shipping to all of our UK customers, no promotion code is required and the discount will be applied at the checkout, shop our latest products online now.

By Sam Sherwood

Now Open - Lambs Conduit Street Store Basement

Written By Sam Sherwood - October 01 2014

We’ve been busy here at Content. As many of you will know, we are proud to have recently opened Content & Co, on Exmouth market in collaboration with our good friends at denim brand Edwin Japan - meanwhile over at Content HQ, on sleepy Lambs Conduit Street, we have just expanded our retail space with the grand opening of the basement for the more distinguished brands in the Content portfolio.

Expect to find one of the best selections in contemporary menswear featuring brands from across the globe in the guise of Canada Goose, Barena, Aspesi, CP Company, Woolrich and Barbour all complimented by some of the finest footwear by Red Wing, Alden and Nike.

What we hope to have created is three prime retail locations to match spending, style and season. We work tirelessly and source garments from all corners of the globe to supply you with a varied and ever so slightly indulgent selection.

We hope you like it.

By Sam Sherwood

Introducing: Museum The Original - UK Exclusive

Written By Sam Sherwood - September 26 2014

This season we introduce a UK exclusive to The Content Store: Museum The Original.

A strict outerwear establishment hailing from Verona, northern Italy, situated at the foothills of the Alps where they draw their inspiration alongside Northern American scenery and military ancestry for their silhouettes. The establishment is co-ordinated through jackets corresponding to different regions of the world in regards to their varying urban environments and topography, allowing for a specifically tailored jackets for rural/urban living. Shop the new season collection in store and online now.

By Sam Sherwood

Now Available - Red Wing Shoes

Written By Sam Sherwood - September 24 2014

Red Wing, considered by many footwear aficionados and menswear connoisseurs to be some of the best boots in history. With practical implications and purposes for aspects of each shoe, they all differentiate in someway and have been meticulously crafted over multiple generations, to serve all professions. Whether it be mining, logging or farming Red Wing boots have been there, constructed in the same way they were over 80 years ago, the leather still from the same factory, S.B Foot Tannery. If there is a standout heritage footwear brand out there today, Red Wing stands at the top.

This season we received three iconic silhouettes from the brand, The Red Wing Moc Toe, without doubt one of the most quintessential work boots created dating back well over 100 years. The Chukka, sat aloft the Atlas Tred with leather that is highly suitable for workwear and finally, the Moc Toe Supersole, a lesser known model but nonetheless on par with its brothers, it features the usual formula of a Moc Toe with added ankle cushioning and a Supersole which is resistant to almost anything, heat, oil and gas.

By Sam Sherwood

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